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What is The Swarm? Key terms

What The Swarm does and the key terms you'll see in the app: connectors, users, roles, connection strength and more.

Written by Bee Keeper

The Swarm is a Go-To-Network platform. It maps the professional relationships of your team and the people around it, so you can find warm introductions to the people and companies you want to reach. It draws on more than 500M professional profiles.

New to The Swarm? Start with Getting started with The Swarm.

Key terms

Term

What it means

Team

Your organisation's workspace in The Swarm.

User

A teammate who can sign in. Every user is also counted as a connector.

Role

What a user can do: Owner, Admin, Contributor or Guest. See User roles and permissions.

Connector

A person whose relationships are mapped for your team, such as a colleague, investor or advisor. Connectors don't need an account and are never notified when you add them.

Connector group

How connectors are organised: Employees, Investors, Customers, Portfolio, Advisors or Others.

Pending connector

A connector added while your team was over its connector limit. They stay locked until an Owner or Admin upgrades the plan or removes connectors.

People

The profiles your team is connected to, plus everyone else in our database when you search out of network.

Connections

The people a user or connector knows, from LinkedIn, Google Contacts & Calendar, or work and education overlaps.

Work and education overlaps

People who worked at the same company or studied at the same school at the same time as a connector. Mapped automatically.

AI Network Mapper

Finds your colleagues and investors when your team is created and maps their overlaps.

Connection strength

How well two people likely know each other: Unfamiliar, Potential, Likely or Confirmed.

In network / out of network

In network: someone your team is connected to. Out of network: anyone else in our database.

Lists

Saved groups of people, used for prospecting, recruiting or fundraising.

Credits

What the API and MCP use when they fetch profile or company data. Searching in the web app is free.

Where to go next: Add connectors to start building your team's network.

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